news release
Oct 30,2024
EF Polymer recently announced that it has expanded a new lineup in collaboration with Makeman Co., Ltd. (Headquarters: Urasoe-shi, Okinawa/ President and CEO, Junichi Miyagi, hereafter “Makeman”) with the aim of improving user experience and capturing demand for home gardening and gardening in Okinawa Prefecture. Sales of the new products will begin at 7 stores (Urasoe, Tomigusuku, Newman, Hitotsubashi, Gushikawa, Mihama, and Nago) on the main island of Okinawa. This is the first case in Japan where EF Polymer has been deployed at home centers.
The Yano Research Institute announced the market size and demand for home gardening and gardening in Japan”Survey on the gardening/home garden market (2022)According to “)”, the market size has been rising steadily since 2018. Since 2020, due to the spread of the novel coronavirus infection, the suburban home center business type with large parking lots was supported as a shopping space where 3 crowds can be avoided, so it is considered that the gardening/home gardening market has expanded with new young customers.
Typical examples of failure for people who have started gardening or home gardening are “lack of water” and “overuse of water.” It is difficult for people who are not used to growing plants to determine the state of the moisture content of the soil, and there are many cases where they forget to give water or give more water than necessary, causing important plants to die.
About the new lineup of “EF Polymers”
As a new lineup for home gardening and gardening users, we have launched the EF Polymer 100 g package (granule/powder) and 500 g package (grain/powder). It is a small package that is easy to use even for potted plants and small fields, and is easy to pick up, and has a chic and minimal design.
Product features:
About the event schedule at Makeman stores
In the future, Makeman plans to hold a birthday festival for each store from the end of October to the beginning of November. Also, on 11/16 (Sat) and 17 (Sun), on the 1st floor of the Urasoe Main Store, the annual”Fall Gardening Seminars” will be held. Starting with a talk show inviting young producers, Kagome Co., Ltd., S&B Foods Co., Ltd. and lectures will be held on how to grow autumn vegetables well using wakaba seeds. How to applyHere
About “EF Polymers” for agriculture and gardening
EF polymer is an abbreviation for “eco-friendly polymer,” and it is a completely organic and completely biodegradable super absorbent polymer born from residues that are conventionally discarded, such as orange and banana peels. It has properties as a water retention agent that absorbs water, fertilizer, etc. in the soil, and when applied to farmland, it can achieve water savings of about 40%, fertilizer savings of about 20%, and stable yield can be expected. We sell mainly in India, Japan, the United States, France, etc., and we have delivered products to 47 prefectures in Japan where sales began in the latter half of 2021. It is widely used in various crops such as sugarcane, carrots, tomatoes, okra, and pineapples in Okinawa Prefecture, including remote island regions.
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